Educational resources for Partnerships teams and leaders. Explore our free resources that help you to level up your Partnerships career.
Educational resources for Partnerships teams and leaders. Explore our free resources that help you to level up your Partnerships career.
Educational resources for Partnerships teams and leaders. Explore our free resources that help you to level up your Partnerships career.
Educational resources for Partnerships teams and leaders. Explore our free resources that help you to level up your Partnerships career.
Build (or Fix) your partnerships strategy in 4 weeks
Learn how to diagnose and solve your partner program’s biggest challenges from the world’s top partnerships leaders
Your partner program will fail without a partnership strategy
These problems aren't caused by poor execution or inexperienced partner leaders.
They're caused by not having the strong foundation of a clear partnership strategy
Many partnership leaders face similar challenges:
- Your marketing team suddenly doesn’t have time to run the co-marketing campaigns you’d promised to your partner.
- Your product team is punting your integration down their roadmap.
- Your partners’ sales team isn’t quite chomping at the bit to co-sell like you’d expected.
How do you fix this?
Build a strong partner program in Mastering Partnerships Strategy
In our Mastering Partnerships Strategy course,
in 30 days you’ll know how to:
Course Curriculum
What you'll learn
Over 4-weeks, you’ll learn how to build partnerships that can transform your company and accelerate your career
Week One
Assess Value & Key Stakeholders
In week 1, we’ll get clear on what your company is looking for out of their partnerships program, and what value you can offer to prospective partners and customers.
- Assess and discover what your company and stakeholders perceive as valuable
- Identify the type of value your company is looking for
- Analyze what sources of value you have to offer
Evaluate & Prioritize Partners
Week THREE
In week 3, we’ll evaluate these partnership opportunities and build a business case for the ones that we believe are worth pursuing.
- Illustrate how you will drive value for your company
- Evaluate the costs and benefits of opportunities
- Identify what internal resources are available
- Formulate an effective business case that gets buy-in from stakeholders
- Set expectations on an estimated timeline
Map Your Ecosystem & Discover Opportunities
Week TWO
In week 2, we’ll discover the gaps in the market that we can capitalize on using partnerships. Then we’ll identify value-aligned partnership opportunities to pursue.
- Map out the current market your company serves
- Discover partnership opportunities and ideal partner profiles
Communicate & Get Buy-In
Week FOUR
In the final week, we’ll choose the partners that are the best fit to work with us and vice versa. Once that’s established, we’ll communicate our strategy to leadership and stakeholders.
- Analyze prospective partners that fit your strategy
- Define your winning partnership strategy
- Diagnose your current partner programs to determine any issues
- Communicate your strategy effectively with a strong business case and actionable plan
Apply what you learn to your job - immediately
At the end of the course, you’ll have a fully-formed partnership strategy deck that you can use to get buy-in from your leadership team - and start executing on your partner program immediately.
What's included
What's included
Throughout the program, you’ll work on your real-world partnership strategy and leverage tools & templates, including:
Stakeholder Value Lens Assessment
Partner Ecosystem Map
Ideal Partner Profile
Value Catalog
Business Case Builder
C-Suite Partnership Strategy Deck
Transform Your Career
Boost your capabilities, your confidence, and your career
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Testimonials
Check out more of what our students & expert mentors have to say about their Firneo experience
Get Started
Get started and build better partnerships
Next Cohort
March 16th to April 12th 2024
Commitment
3-5 hours
per week total
Live Sessions + Self-Paced Learning
On-demand learning modules + weekly live sessions on Thursdays from 1:00PM to 3:00PM ET
Class Size
Small groups to help you learn & build relationships
Bonuses
Tools, templates, and a private community
Payment Options:
Flexible payment options that work for you
Enrollment Includes
- 4-week cohort program
- Lifetime access to the learning modules
- Project-based learning to apply what you learn to real-world challenges
- Weekly group discussions to get feedback, and support
- Bonus materials including tools, templates, and resources
- Ongoing membership in the Firneo community
- Interactive role-play games to help cement what you learn
- Access to an incredible network of Partnerships leaders
Tell us about yourself and our Admissions team will reach out
100% Risk Free
Kick-Ass Guarantee
If you don’t start kicking ass in your career during the first 7 days of the program, you’ll get a full refund.
FAQ
Who is this program for?
This program is ideal for:
1. Current partnerships professionals who want to accelerate their on-the-job learning, operate with more confidence, and create more impact in their companies.
2. Experienced professionals from adjacent fields (such as sales, consulting, lawyer, customer success, product management) who are looking to transition into partnerships and want to build a strong foundation in the role.
Do I need to attend classes live?
The course materials are pre-recorded and will be released each week on Saturday so that you’ll be able to review it on your own schedule (plus, you’ll get lifetime access so that you can always refresh yourself).
In addition, throughout each week there’ll be opportunities to engage in live cohort discussions, peer 1:1s, and other events with your fellow students. It is strongly recommended that you attend each cohort discussion in order to maximize your learning, though other events are optional.
What will this cost?
The 4-week program costs $1,797. We have monthly payment plans available.
Can I still participate if I’m not working in Partnerships?
Absolutely. While the program is designed to help partnerships professionals create an immediate impact at work, you will gain knowledge and skills that you will carry into your next job and for your whole career.
What is the time commitment?
This program is designed for busy working professionals. You should expect to spend 3 to 5 hours per week in total, between reviewing course materials, applying your knowledge to assignments, and participating in group discussions & events.
It’s an intense program, but consider it as a 4-week investment that compounds over the next several decades of your career.
Is this in-person or virtual?
The entire program is virtual. You can review the materials, engage with the community, use the templates and tools, and participate in the cohort experiences from anywhere in the world.
Will my company pay for it?
Quite possibly. Many companies designated “Professional Development” or “Learning & Development” (L&D) budgets for these types of programs.
If you are accepted into the program, we can help you talk to your manager or HR team.
Is there an application process?
No. We limit the number of participants in each cohort so you can get personalized attention and build relationships with a tight-knit group of peers, but Mastering Partnerships Strategy is open to anyone who wants to level-up their skills and career.