How to Understand Partnerships, Sales, and Business Development with Alberto Guglielmone

Are you wondering what separates partnerships from business development and sales? Get back on track with this in-depth explanation from Alberto Guglielmone.

How to Align Commercial Parameters With Company Values with Nicolas Alexander

Successful partnerships aren’t just profitable—they’re also aligned with company values. Here’s what Nicolas Alexander had to say about this vital topic.

How to Optimize Partner Experience with Greg Portnoy

Partner experience is the key to a successful partnerships program. Get helpful tips on partner experience optimization from industry expert Greg Portnoy.

How to Build a Partner Ecosystem with Christopher Holley

For your partner ecosystem to thrive, you’ll need to think strategically. These tips from Christopher Holley will help you build a sustainable ecosystem.

How Partnerships Leaders Can Optimize Their KPIs with Jon Pruitt

Key performance indicators can help partnerships pros measure success and demonstrate value. Here’s what you should know about the role KPIs play in this field.

How to Build Effective Partner Strategies with Pete du Pon

Strategy is a key element of any successful partnerships program. Here, Pete du Pon provides advice on creating and maintaining reliable partner strategies.

How to Survive and Thrive in Partnerships with Ayush Sharma

Ambiguity is a constant in the partnerships industry. But if you’re aiming to make a name for yourself in this field, these tips from Ayush Sharma will help.

How to Navigate Your Partnerships Career with Lela Koopal

The partnerships industry is notoriously hard to navigate. With that in mind, experienced partnerships leader Lela Koopal shared some tips with Firneo readers.

How To Build a Partnership Marketing Strategy with Erin Delman

Partnership marketing can be highly effective when done right, but building a strong partnerships strategy isn’t easy. This advice from Erin Delman should help.

How to Transition From Sales to Partnerships with Spencer Linsley

Are you planning to make the leap from sales to partnerships? Before you do, take a look at these valuable tips from industry pro Spencer Linsley.

Why Technology Partnerships Are Key for SaaS Companies with Scindia Balasingh

These days, countless SaaS companies rely on technology partnerships. Scindia Balasingh explains why—and how to get the most from your partnerships program.

How to Optimize Partnerships After Closing a Deal with Philip Low

When the ink dries on a partnerships deal, the hard work begins. Here, Philip Low walks industry pros through the process of building partnerships that last.

How Partnerships Leaders Can Foster Internal Alignment With Povilas Steikunas

Both internal and external alignment are crucial for successful partnerships. This advice from Povilas Steikunas will help you get internal buy-in.

How Partnerships Leaders Can Navigate Change and Uncertainty with Faisal Mirza

Organizational changes can make life difficult for anyone—including partnerships leaders. Faisal Mirza shares the tips you need to navigate these shifts.

How to Build Partnerships at Early-Stage Startups with Cian Wright

Early-stage partnerships can be tough to build when you’re a startup looking for traction and industry credibility. Cian Wright explains where to start.

How to Partner With System Integrators

In this interview, expert Omair Rana explores the significance of system integrators in the partnerships domain.

How to Prioritize Opportunities with Jon Stenz

Experts explore the frameworks and tactics essential for smart partnership prioritization.

Jules Birchler on How to Navigate a Nascent Partner Ecosystem

Learn what a nascent partner ecosystem looks like, how to deal with them, and where to find the leads that will guide you to value and revenue.

An Interview with Partnerships Expert Greg Plumb: Finding a Passion for Partnerships and Startups

Greg Plumb has spent the past decade working in partnerships at various startups. Here’s how it all began and what he’s learned throughout his career.

An Interview with Partnerships Expert Will Taylor: From Partnerships Novice to Seasoned Pro

Will Taylor has only been involved with partnerships since 2020, but he’s already got his black belt. This is the story of Will’s rapid rise in the industry.

Case Study: Ravi Pandey on Overcoming the Industry’s “Playbook Problem”

Like many partnerships pros, Ravi Pandey didn’t get much support when he entered the industry. Here’s how Firneo helped him get started.

An Interview with Partnerships Expert Elisabeth Root: Making Space for Fierce Self-Awareness in Partnerships

Elisabeth Root has worked in Big Tech partnerships for over a decade. Now, she’s starting a Partnerships Consulting business - and exploring the art of creating real space for self awareness, experimentation, and innovation.

Case Study: What Firneo Taught Greg Wasserman About Partnerships

Though he has been a partnerships pro for years, Greg Wasserman still had things to learn. Find out how Firneo helped him take the next step in his career.

Interview With an Expert: Scott Murtaugh Explains the Importance of Alignment and Buy-In

Today, Scott Murtaugh develops GTM Partnership Strategies anchored in actionable content creation. These are the lessons he’s learned in the industry.

Case Study: How Andrés Zablah Completed the Partnerships Puzzle with Firneo

Andrés Zablah created a partnerships program for a national Mexican bank, but he didn’t know everything about this industry right away. That’s where Firneo came in.

Top 3 Partnership Terms You Should Know

Partnerships terms can be more confusing than you’d expect, especially if you’re just entering the industry. Firneo can help you understand this field’s lingo.

How to Find Your Partnerships Role

The partnerships industry has never been more exciting—or more competitive—than it is today. Here’s how you can find the partnerships role that’s right for you.

Case Study: How Firneo Helped Eric Gallegos Score Major Wins

Eric Gallegos has been a partner manager since 2016, which is how he knows that there’s always more to learn in partnerships.

Twists, Turns, and a Little Bit of Luck: How two BD leaders got their start

How do you get started working in business development? There is no business development college degree or clearly defined career path.

Three Intangibles Required for Partnership Success

Success in Business Development looks different than other professions. If you wanted to be a great architect, there is a specific set of skills you would need to pursue to set you up for success. In business development, those skills are not as clearly defined.

What Business Development Is & Does – The Ultimate Guide

Business development roles can bring on a lot of responsibility without a lot of clear direction, often creating a very wide scope of ideas and activities. The role itself is typically most often associated with bringing in revenue, but the most important part of what BD actually is involves the creation of value.

Top 10 Business Development Books to Level Up Your Career

The best business development books are going to provide either direct insight into the business development industry or it will teach you a specific set of skills that will help you level up your career. In this article, we’ll provide you with the top ten business development books.

Interview With an Expert: Greg Wasserman

Greg Wasserman has worked in partnerships and sales positions at many different companies. Find out everything he’s learned about partnerships along the way.

Agility, Resilience, Fun: Allan Adler Talks Ecosystems

Having never attended a Firneo learning session, I wasn’t sure what to expect. Partnerships expert Allan Adler immediately put me at ease.

Defining Nearbound Leads and How to Maximize Them

Nearbound leads are among the most misunderstood benefits of your company’s partnership program. To maximize these sales leads, start with advice from Firneo.

Tech Integration partnerships: An Ultimate Guide

Tech integration partnerships are a vital part of today’s interconnected world. Get the scoop on these valuable partnerships from the experts at Firneo.

First Partner Manager Role? How to Be Successful

Are you a new partner manager looking for advice on how to succeed in the world of partnerships? Here’s Firneo’s guide to getting started in this role.

Expert Interview: Cari Kesten

Cari Kesten has been in partnerships for over a decade, and she’s learned what it takes to build a great relationship… …and when it’s time to walk away.

Interview With an Expert: Disha Harjani Talks Integration Partnerships and Disrupting the Marketplace

Disha Harjani is a tech partnerships pro, who’s spent her career pioneering integration partnerships. We talk tech, disruption, and when to walk away.

3 Corporate Partnerships that Flopped and Why

When partnerships go wrong, they go REALLY wrong. Here are 3 examples that teach you what not to do when building and maintaining corporate partnerships.

Interview with an Expert: Mike Harkey on Company Pivots, Narratives, and Honesty

We sit down with partnerships expert Mike Harkey and discuss the impact pivoting can have on a partnership team.

3 Partnership Leaders You Should Be Following

If you want to get ahead in partnerships, you need to make the right connections. Here are 3 partnership leaders you should be following.

What is a Channel Partner, Anyway?

Channel partners are an exciting revenue-generating strategy that can unlock value in new marketplaces by enhancing the product of the partner.

How Co-Selling Partnerships Work

Co-selling partnerships allow two companies to share sales resources and sell each others’ products to add value to their own products and services.

Interview with an Expert: Barrett King

Partnerships expert Barrett King explains how to train for partnerships, and what skills you will need to excel.

You Scored the Partnership Contract! Now What?

Once the hard work of aligning stakeholders is complete, what now? What’s in that partnership contract, and how can you use them to develop future value?

The Ultimate Guide to Partnership Marketing

Partnership marketing is a complex and rewarding branch of partnerships that aligns brands and shared marketing goals to create real value in the marketplace.

What You Need to Know About Technology Partnerships

Companies leverage technology partnerships to integrate services, marketing, and improve customer experience. Here’s everything you need to know to get them right.

Partner Marketing 101: Setting the Foundation for Success

Partner marketing is critical for developing a partner ecosystem and delivering value to stakeholders and consumers. We’re covering all the basics.

How to Curate a Brand Partnership

Understanding how to curate a brand partnership is fast becoming a vital competitive strategy for businesses. Here’s how to get it right.

Why You Should Be Taking Partnership Ecosystems Seriously

If you’re not taking partnership ecosystems seriously, you’re missing out on the most powerful and transformative business strategy of the last 40 years

Partner Alliances: What Are They and How to Leverage Them

“A partner alliance is an agreement between two businesses to share resources, information, and strategy to achieve a shared marketplace goal.”

3 Strategic Partnership Examples to Learn From

The right strategic partnership can be make-or-break in today’s complex business environment, and it’s no mystery that some of the most successful companies out there are also some of the biggest partnership champions.

The Secret Sauce of Corporate Partnerships

You see it time and time again: partnerships that start off to great fanfare, promising to deliver a ton of value for both partners as the world looks on in admiration… only to see it all fall apart soon after.

Objectives of Strategic Alliances in Tech

It’s becoming harder than ever these days to go it alone in tech. That’s where strategic alliances come in.

Top 5 Values of Partnership in Business

A strong partnership is like a strong marriage. On the outside, it’s obvious to everyone you were made for each other. On the inside, it takes a lot of work and skills to keep it flourishing.

How to Write a Business Development Plan

A business development plan is a strategic plan for how your business will attack partnerships and other BD activities. These plans are typically drafted after you’ve identified what type of partnership you want to form and what potential partners you might want to work with.

Getting Into BD Straight From College With Jonathon Madruga

As we continue to dive into the foundations of industry leaders and how they landed in a business development career, we’re pleased to hear from Jonathan Madruga today.

Sales to Creating Your Own Opportunity in BD With Chris Braun

Today’s spotlight interview on business development and partnerships professionals gets the answers from Chris Braun, who is the Manager of Strategic Partnerships at Cirrus Insight and Zynbit.

How to Convince Your Organization They Need a BD Team

Starting a BD team can help your organization create long-term value through the creation of partnerships or improving your overall product. A strong business development function can be the catalyst that creates the long-term sustainable revenue that your business needs.

Business Development vs Sales: Differences & How They Work Together

Sales has always been a cornerstone department of any business, regardless of industry. An emerging career field over the past 20 years that originally came from a branch off the Sales tree is Business Development.

How to Complete a Proper Market Analysis for BD Pros

Whenever you enter into a new market, it’s important to know every detail of the potential market beforehand in order to maximize the potential of your launch.

The Most Common Types of Business Development Partnerships

Partnerships are the core of what many would consider strong business development today, especially in the tech space. There are many types of partnerships that BD professionals can use to grow their long-term business potential.

Tips From a Strategic Partnerships Lead Who Started in Technical Consulting

Today’s spotlight interview with a BD & Partnerships professional focuses on the path of Bharani Sankar, the Strategic Partnerships Lead at Rheaply.

Identifying Potential Business Development Partnerships & Roadblocks

One of the most valuable business activities in today’s technology-first world is to create partnerships between products or businesses that will benefit the customers of both.

Community Builder to Partnerships Builder - With Patrick McGarry

Today’s spotlight interview on business development and partnerships professionals takes an inside look at Patrick McGarry who is the Head of Strategic Partnerships at data.world.

How One BD Pro Went From Art School to Business Development

As part of our spotlight series on career journeys in business development and partnerships, today we’re sharing an interview with Ivan Silva, who works in Business Development for Virid.

Business Development Partnerships: Everything You Need to Know to Get Started

One of the primary roles of any business development team is to build partnerships that benefit their business in some way. Many do this through growth initiatives or brand-building opportunities that lead to more sales either immediately or further down the line.

10 Best New Partnerships Program Tips For Business Development

Partnerships are the lifeblood of most businesses and can provide the greatest long-term growth value for an organization.

Business Development Representative vs Sales Development Representative

Business Development Manager: What it is, Salary & Career Paths

Business Development Careers & How to Break Into BD

Glossary of Business Development Terms

Business development is still relatively new to the workforce and it continues to evolve over time. In this article, we’ve collected the most important terms that you need to know if you’re just breaking into BD and provide the most basic definition of each so that you can have a foundational understanding as you progress towards a deeper understanding of BD as a career.

Mark Jeffrey steps down to move forward

Mark Jeffrey may be the most humble man in BD.  After helping to validate the opportunity for channel partnerships at Carta, he had an opportunity to 'take the throne' as the leader of a new channel team.  But instead of grabbing onto the opportunity as most would, he graciously declined: he knew that he wasn't ready yet.

How does Dustin Moseley manage a deal on the brink of collapse?

Dustin Moseley was an entrepreneur who became an accidental Business Development professional.  From growing up as a young entrepreneur selling homemade misletoe, to his current position in BD & Partnerships at Shutterstock, Dustin learned to adapt his entrepreneurial ways to drive success for his companies and his career.

Dom Perri shares the secrets to successful M&A

Dom Perri has led both BD and Corporate Development teams at notable technology companies like Tesla, Dropbox, and Juniper Networks.  He's seen deals start as partnerships and mature into full-blown acquisitions - and he's also seen how deals die after the ink is dry.

Christiannah Oyedeji Didn't Wait to Lead

Christiannah Oyedeji climbed the ladder from customer service rep to Head of Partnerships at Mailchimp, and later Head of Business Development at Calendly, through a combination of fierce determination, get-it-done grit, and a few secret tricks hidden up her sleeve.

How Heather Myers helped transformed the media industry

Heather Meyers has seen some things in her career. As SVP of Strategic Planning & Business Development at Scholastic and EVP & GM at Universal Music Group, she’s weathered many storms of transformational change.

How does Lauren Vingiano keep getting poached?

One day, Lauren Vingiano was a risk management consultant working with the largest companies and protecting them from all manner of risks — from kidnappings to corporate takeovers.  The next, her boss asks her to come on a journey that would transform her career and her life.